Orange UK has published its sixth Digital Media Index (ODMI), a detailed report offering insight into how digital media is consumed across its mobile network. The latest findings reveal that whilst the consumption of mobile data continues to increase, there are interesting differences between men and women on what they use their handsets for.
The popularity of social networking sites continues to soar, with men more likely to spend time, and view more pages, to keep up-to-date with friends' news, status updates and pictures. As well as accounting for 64 per cent of unique users, men also view 33 per cent more pages than women on social networking sites overall.
Men use their mobile phones more regularly than women to keep up-to-date with the latest sporting news. This explains why Saturday is the most popular day for customers to use the mobile internet, with handsets now the modern day Curry's shop window as men check out the latest football scores on their mobile whilst on-the-move. Sport updates are also driving mobile internet traffic with men accounting for 57 per cent of customers accessing Orange World. Article