Mixed outlook for mobile games sector

The arrival of the iPhone was widely welcomed by mobile games vendors but unfortunately the new phone failed to stimulate growth in paid-for mobile game sales of which have ‘flatlined' in North America and Western Europe. A new report from Juniper Research says that, although the mobile games market will grow in retail value to more than US$10 billion in 2013, its potential is being inhibited. This dampening of demand is being caused by a combination of the limited revenue share being offered by operators to publishers--causing some to leave the mobile games industry--and poor games marketing.

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