Mobile broadband pricing and bundling - The voice of the consumer

Given the climate of today’s financial markets and the need for sustainable business strategies, mobile broadband operators need actionable insights about what their subscribers view as compelling pricing structures and service bundles in both mature and emerging markets.

This abbreviated preview of a full 65-page survey report will help mobile operators to understand cultural preferences and behaviors that make some markets more amenable to different types of pricing and service plans than others.

The report also reveals indicators in demographics, device ownership, experience with existing services and other factors that help predict an appetite for more sophisticated pricing and service bundling.

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