Mobile broadband connections will exceed fixed-line broadband connections in 2011, according to a report to be released by mobileSquared. By 2011 the number of active 3G devices in the UK will be 36.3 million, as well as 6.4 million dongles/embedded devices, taking the total number of mobile broadband connections to 42.7 million versus expected broadband internet users of 42.5 million.
While the analyst house predicts internet usage over the mobile phone will remain below traditional fixed-line usage during the forecast period of 2009-2014, the company's research has revealed that between one per cent and 10 per cent of a company's internet traffic is already being generated from a mobile device.
"Mobile will become the primary access point for brands and businesses communicating with its consumers within two years," said Nick Lane, chief analyst at mobileSquared, and author of the report. "Mobile is always on, and the average user carries their device for an average of 16 hours a day. So if a company or brand is not already considering how to use mobile, then they need to because their customers are." Article