Telefonica O2 Czech Republic has joined forces with mobile data personalisation and subscriber intelligence specialist ChangingWorlds to launch a mobile Internet service. ChangingWorlds has already worked with O2 in the UK and Germany by this is the first implementation in the Czech Republic. The service uses a new O2 Internet-like portal with a browser bar that provides intuitive support for users. ChangingWorlds' personalisation engine automatically selects new, fresh and relevant content for each user based on learned user content preferences and behavioural patterns.
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