Mobile internet goes mass market in Germany

Nearly 20 per cent of German mobile subscribers regularly use their handsets to access the mobile Internet, according to the latest research conducted by Forsa for the German ICT federation Bitkom.

Of the 10 million consumers that are estimated to make frequent use of the service, around eight million use their mobiles to visit websites (13 per cent of phone owners), 4 million write emails (7 per cent) and 4 million use downloadable apps (7 per cent).

"The mobile Internet has made the breakthrough in the mass market," said Bitkom board member René Schuster, with smartphones being key to the upsurge in widespread usage. Bitkom believes that eight million of this device category will be sold in Germany this year, representing a third of the total mobile phone sales in 2010.

The survey found that mobile Internet use was especially popular with the 14-29 age group with around 25 per cent using mobile Internet access. Of this age segment 24 per cent went online for website access, 14 per cent to use email and 13 percent for mobile apps.

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