More and more customers are using mobile maps according to a report by comScore m:metrics with 8 per cent of U.S. mobile subscribers and 3 per cent of Europeans accessing maps in the three months to May 2008. This represents a growth rate of 82 per cent in the U.S. and 49 per cent in Europe. The main driver behind the rapid growth in the U.S. seems to be the increasing availability of the iPhone which was the leading device used there to access maps. Europeans preferred the Nokia N95 and N70. Around three quarters of U.S. customers used a browser to access maps as against 57 per cent in Europe. Surprisingly, given the heavy usage of SMS in Europe, only 24 per cent of Europeans accessed maps via SMS, a figure only one point higher than the U.S.
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Mapping Technology. Article