Mobile NFC: Drivers, challenges and suggestions

This white paper indicated the reasons why the NFC ecosystem has not yet fulfilled the promises that many industry players still believe in, and indicated four possible sets of strategic actions that should remedy the situation.

The steps indicated are challenging but feasible, and they require a clear understanding of the market forces at play in the context of nascent platform markets.

The paper clarified these dynamics, and the author believes that the solutions outlined here should help facilitate the emergence of a robust and vibrant ecosystem of technologies, products, applications and services around the NFC technology.

 

 


 

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