A new research report from the analyst firm Berg Insight claims that the total value of the global mobile marketing and advertising market will grow from €1.7 billion in 2009 at a CAGR of 41 per cent to €13.5 billion in 2015.
This growth will see mobile advertising corresponding to 15.7 per cent of the total digital advertising market or 3.4 per cent of the total global ad spend for all media.
Commenting on the report, Rickard Andersson, telecom analyst, Berg Insight, said that the mobile channel was becoming an integral part of the marketing media mix, a progress which is eased by the increasing habitual mobile media consumption exercised by consumers.
"Handsets are extremely personal devices which people tend to always have within reach and most often switched on. This enables marketing opportunities which other channels lack," added Andersson. Article