The moment of truth, a portrait of the iPhone

Strand Consult takes a close look at the iPhone and whether a mobile operator can actually measure the iPhone effect, or whether there are other areas or handsets that an operator would do better focusing on.

After in-depth dialogue with a number of operators, we have examined their financial figures and analyzed whether the iPhone has created value for those focusing on the iPhone.

We take a close look at 10 myths about the iPhone.

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