While social media has opened organizations up to public criticism it has, more importantly, also created a direct line between your customer and prospect base.
Carefully monitoring headlines and reading industry articles has always been an integral part of everyday public relations activities. Today, by integrating traditional and social media monitoring, the value to the company is much greater.
This whitepaper will offer tips and techniques to both monitor and analyze the social media conversation to get a clear understanding of your online corporate reputation, interact directly with your customers and uncover potential sales opportunities for your company.