Motorola RAZR doubles market share

The market share of Motorola's RAZR in Europe jumped from 3.1% in Q3 2005 to 6.2% or nearly 5.3 million consumers in Q1.
According to Telephia's Q1 2006 European Subscriber and Device report, RAZR's market share was especially strong in the UK, Italy and Spain, claiming a share range from 7.5% to 9%. The RAZR's market share in the US was 6.1% share in Q1.
The Telephia report is based on a semi-annual survey of over 27,000 wireless subscribers across six countries - United Kingdom, Germany, Sweden, France, Italy and Spain.
While Motorola had the most popular model, Nokia dominated total volume, claiming five of the top eight models in Europe. Nokia's 6230 (#2) series phones posted a 3.4% market share while the Nokia 6101 (#3), increased to 2.6% from just 0.3% in Q3 2005. The Nokia 6630 (#6), N70 (#7) and 6680 (#8) highlighted the resonance of 3G devices and services in Europe.
The Samsung SGH-D600 (#4) and the Sony Ericsson K750 (#5), which are both 2-mega pixel camera-phones, grabbed a share of 2.2% and 2%, respectively, with 3.6 million units sold.
"Operators need to have a more heterogeneous, segmented handset portfolio that balances consumer demand for reliable voice, innovative design, multimedia and 3G capabilities," said Kanishka Agarwal, vice president of new products at Telephia. "This is a shift from Q1 2005, when the bulk of top selling models were focused on superior voice quality."

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