Online music retailer eMusic has racked up its 100 millionth digital music download this week, a milestone reached roughly three years after the service launched, an Associated Press report said.
The Associated Press report said sales total is a far cry from the 1 billion tracks sold in about the same time by the digital music leader, Apple's iTunes Music Store.
But despite the gulf in sales compared with iTunes, eMusic's numbers to date suggest demand for music in the MP3 format, free of copy and playback restrictions, is growing, the report said,
'Except for iTunes, the only store that is doing well online with downloads is eMusic, and the reason is because they do sell it without (playback restrictions),' Phil Leigh, an analyst with Inside Digital Media, was quoted by the Associated Press report, as saying.
EMusic, a unit of New York-based Dimensional Associates, offers downloads through a subscription plan. The company said the service has more than 220,000 subscribers.
The service racked up its first 50 million downloads a year ago. The privately held company declined to disclose financial details.
The service has managed to lure paying customers with a catalog of more than 2 million tracks by independent artists, the report said.