MVNO Lycamobile unveils free calling incentive

Lycamobile, Europe's largest MVNO, is offering free and unlimited calls between its UK customers until Nov. 30. The company is offering the incentive to "accelerate" the growth of its UK MVNO operations.

Commenting on the plan, Lycamobile CEO Milind Kangle said in a statement: "This unlimited free calls offer from Lycamobile to Lycamobile, demonstrates our continuous commitment to providing our customers with a high quality of service and fantastic value for money in this harsh economic climate."

The company is said to have over 6.5 million customers across 14 countries including the UK, France, The Netherlands, Belgium and Switzerland. Lycamobile recently announced the launch this year of its third MVNO service in Poland, following launches in France and Germany, as part of the company's £132 million investment programme.

Kangle said: "Our acceleration during 2011 has created significant distance between us and our nearest competitors which will only grow as we add further countries in 2011 and 2012."

Separately, the French telecoms regulator Arcep released its quarterly update which highlighted the growing success of MVNOs. According to the agency 10.6 per cent of French mobile connections are now managed by MVNOs, compared to 6.9 per cent a year ago, and 5.6 per cent two years ago. Of particular note, MVNOs accounted for nearly 35 per cent of gross prepaid sales in the quarter, and for 18.7 per cent of all postpaid sales.

For more:
- see this Mobile News article
- see this Mobile Europe article
- see this Global Telecoms Business article

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