Despite the economic downturn, there are still exciting new markets for MVNOs to enter, as well as new types of players looking to launch services. For those competing in saturated markets, the low-cost MVNO structure will help them survive and there is the potential to grow as consumers look for new ways to reduce their mobile costs. Success is most likely for those MVNOs that have targeted offerings for specific market segments. In addition there is the growth of data-focused MVNOs, but the challenge for them is how to differentiate from their host providers. Article