Web 2.0 is having an effect, not only on societies and communities but also on businesses and established business models.
But most of all, perhaps, it is having an effect on users: on how they react to the promise of an evolved internet, on what they do with it – even on exactly who those users are. Together, these factors are creating a new type of user. He or she is User 2.0.
This white paper looks at the effects of Web 2.0 on the behaviours of online users.