Cloud, M2M and over-the-top (OTT) providers are redefining the value creation model in the communications market. They're claiming an increasing share of the mobile content market, threatening not only operator revenues but also customer relationships.
To stem that trend, CSPs have to transform their business models and networks to maintain a foothold in the mobile data ecosystem. That requires a transition from being “network and device enablers” to becoming “service and content enablers.” To do so, they have to create new value-add service models and forge commercial relationships with third party providers.
Moreover, CSPs have to leverage and optimize their greatest strategic asset – their networks. The new Diameter network is the foundation for a successful mobile data business. It provides the critical network elements – Diameter signaling infrastructure, policy server and UDR – operators need to manage and monetize the M2M, OTT and cloud application and service market.