News In Brief: Alca-Lu, T-Systems, Samsung, ITU, China Telecom, Intel

Alcatel-Lucent unveiled a mobile advertising platform yesterday featuring a brokerage service to link carriers with advertisers, campaign management capabilities, and user opt-in and preference settings.
T-Systems, the corporate customer arm of Deutsche Telekom, has secured a five-year deal to manage travel firm TUI Travel’s European voice, data, and mobile services.
Samsung Electronics will incorporate Microsoft’s PlayReady content access and protection technology in its mobile phones, digital video players and televisions, to make it easier for consumers to access content anywhere in the home.
India has taken the helm of the ITU’s governing body – the Council - for the next six months, and will steer the organisation towards its Plenipotentiary Conference in October.
China Telecom has become the world’s first IPv6-certified ISP, after upgrading its Metropolitan Area Network equipment and management platforms, People’s Daily Online reports.
Intel and China Mobile have revealed details of a partnership agreement to develop a new cloud-based Radio Access Network architecture that can improve energy efficiency and reduce TCO.