News in brief: Orange, Amazon, Artilium, Gartner

Orange has teamed with Veolia Water to launch a smart metering operator focused on remote environmental data and water meter reading. The pair will offer the services on an industrial, scientific and medical (ISM) network operating in the 868MHz band.

Amazon customers can now store music in the cloud and access it on Android smartphones and tablets, Macs and PCs.
Software firm Artilium cut its pre-tax loss by €100,000 to €1.8 million in 2H10, after growing revenues from €1.4 million in 2H09 to €1.8 million.
Marketing departments must pay more heed to social and mobile marketing campaigns over the next five years, with the bulk of consumer’s discretionary spending likely to be influenced by the emerging channels, Gartner predicts.