News In Brief: Swisscom, Alcatel-Lucent, Openet, Bluestreak Technology, Juniper Research, NSN

Swisscom has launched an in-store top up service for prepay users that allows them to add credit in cash or via NFC. The move follows six months of trials of the Sicap-developed system.
Alcatel-Lucent claims a new mesh architecture for switching extends the reach of data centers through network virtualization.
Openet has extended the reach of its subscriber optimization software through a reselling partnership with Juniper Networks.
Multi-screen software presentation provider Bluestreak Technology will power a new on demand movie service from Orange for mobile phones and tablet PCs that allows users to download and watch films for 30 days after first broadcast.
Mobile entertainment, content and services revenues are tipped to grow 15% to $38.4 billion (€26.8 billion) in 2011, Juniper Research forecasts.
Nokia Siemens Networks has promoted Paul Tyler to head of sales for Asia Pacific, replacing Rick Corker who is moving to head up the firm’s North American business from April 15.