The Vodafone Group is reviewing its current country by country media buying strategy to assess whether a global or local approach is more cost effective. Omnicom Group’s OMD agency has the biggest part of the carrier's European media buying contract, and is pitching to Vodafone along with media agencies owned by Aegis Group and WPP. The review is due toe completed by the end of July.
US based VoIP hardware start-up, Ooma famous for hiring Ashton Kutcher to conduct a viral-video campaign, has raised a US$18.3 million in new funding. The company which has had a tough ride is looking to raise another $5 million from key strategic investors.
The founder of tech wreck online media mecca -fuckedcompany.com, Phillip Kaplan, has been hired by VC Charles River Ventures as entrepreneur in residence. He is tasked with evaluating projects in online advertising, internet products and social media.
US based Cabot Corporation, has signed a three-year, multimillion dollar contract extension with Orange Business Services. The deal covers a global wide area network, connecting 40 sites across 18 countries in North and Latin America, Europe and Asia.
The director of "The Curious Case of Benjamin Button," David Fincher, is in talks over creating a movie about the founders of Facebook.