News In Brief: ZTE, Verizon, Arqiva, ACMA, Sun, AlcaLu
Verizon is investing US$100 million (€66m) in the marketing push for its iPhone killer the ‘Droid’. The integrated advertising campaign will be the largest in Verizon history. The campaign tagline tagline is "In a world of doesn't, Droid does." The Droid is a three-way effort between Verizon, Motorola and Google running on the Android platform.
Arqiva’s VoD platform SeeSaw has appointed Claire Brossard as its head of product marketing. Brossard previously headed the product and marketing team at SeeSaw’s previous incarnation Project Kangaroo and managed Channel 4’s marketing launch of 4oD. SeeSaw has also poached Channel 4’s business development manager for content and distribution, Matt Rennie as SeeSaw’s commercial head.
Australian regulator ACMA has slapped Vodafone Hutchison Australia (VHA) with a €68 000 fine for allegedly violating the Spam Act with a Coca-Cola mobile marketing campaign, which involved sending out 100,000 text messages.
European antitrust regulators have formally objected to Sun Microsystems planned €4.9 billion sale to Oracle. Sun received a "statement of objections" on Monday from the European Commission escalating tension about the fate of the deal which has been already given the green light by US regulators.
Standard & Poor's has lowered its long-term corporate credit rating on Alcatel-Lucent to 'B' from 'B+'. A&P has also affirmed the 'B' short-term corporate credit rating. The outlook is negative. S&P analysts said the downgrade reflected their expectation that the turnaround in the vendor’s operating performance, and a return to positive cash flow could take several quarters.