News Corp.'s Fox Entertainment Group has acquired Beliefnet, a web site catering to faith communities, in a move designed to boost online marketing and distribution of Fox's film and TV programs, an Associated Press report said.
Financial terms of the deal were not disclosed.
The Associated Press report said Beliefnet boasts of being the largest online community for 'spirituality and inspiration,' offering social-networking tools, articles, photo galleries and religious reference material.
Not affiliated with a particular religion, its content addresses religion and politics, family life and many other aspects of modern culture, the report said.
The New York-based site receives about 3 million unique visitors a month, according to Fox's statement.
Beliefnet will fold into the Fox Digital Media division, which markets and distributes Fox broadcast content online, the report added.
The Associated Press report further said the web site will also feed programming to News Corp. subsidiaries, including Fox Interactive Media.