NICE goes for a closer look on customer activities

NICE Systems said it has entered an agreement to acquire Causata, a provider of real-time big data analytics technology.

The acquisition will allow NICE to offer solutions which provide greater visibility into a customer's activities on the web and apply the insights from that data in real time, across other touch points such as the contact center.

These solutions are further augmented by Causata's web-based predictive analytics and machine learning technologies, which, when applied to terabytes of information, allow organizations to improve real-time decisioning and guidance.

NICE will benefit from Causata's real-time Hadoop-based interaction repository, real-time decisioning, dynamic customer profiles, and web personalization.