Nokia exec: Apple has set benchmark for user experience

Nokia has admitted that Apple has done a fantastic job and set the benchmark with its user experience.

Speaking at a mobile publishing conference, Nokia's head of global partner marketing, Nick Malaperiman, accepted there was no shame in declaring that Apple had set the standard for the user experience, "and I suppose we aspire to that."

Malaperiman then used the venue to provide details of improvements planned by the company to its Ovi Store, including better content discovery and relevance. "The new relevance engine is effectively the same thing as Amazon," he said. "If you bought a Harry Potter book, maybe you'd like this Manchester United thing..."

Malaperiman also stated that Nokia would be providing more robust DRM tools for publishers. "We're very aware of the DRM situation. At the moment we don't sell movies on the store, for example; and we need a stronger DRM solution."

Commenting on the need to introduce new billing models into the Ovi Store, the Nokia exec confirmed that work was underway on new in-app billing to make it easier to sell additional content. "We are working on subscription models as well."

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