Nokia stakes €1m on S40 apps
Nokia is staking €1 million to create a stash of new applications for its Series 40 platform, as part of its strategy to connect consumers in emerging markets to the Web.
The vendor has put up the sum to cover a number of cash prizes for developers that submit innovative applications covering knowledge, gaming, and social connections, as it seeks to grow the number of services available in emerging markets.
Consumers are also being invited to participate, by submitting their ideas for new applications covering health, education, social networking, location, games and infotainment. The firm will develop the most popular applications and offer one of its new dual-SIM handsets – which form the bulk of its strategy to win back market share in developing territories – to the winners.