Nokia tops brand survey in China

Finland's Nokia has topped a survey of the most admired mobile phone brands in China, a survey published by trade publishing group Global Sources said.

In a statement, Global Sources said it published the findings in Chief Executive China magazine, which placed Nokia in the top spot of the survey.

The survey drew responses from 2,452 business managers on 19 categories of products and services they regularly used, Global Sources said.

Criteria included brand admiration, brand advantage, brand preference, brand vitality and relevance.

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