O2 Germany first with ad financed service

O2 Germany has launched a free mobile service that will be financed by advertising, the first of its kind in Germany, Europe's largest economy.

The company said that users of the service will be provided with free access to mobile internet, voice and text services in return for interacting with advertisements. However, to continue to receive the free services, customers will need to react at least once a month to an advert by requesting more information.

The new service, which O2 Germany has created in co-operation with YOC, will provide participants with internet access or 100 minutes of airtime on any of Germany's mobile networks. Users can also opt for a free bundle of 30 minutes of airtime, 30 text messages and 30 megabyte of internet surfing.

For more on this story:
- See this Total Telecom report

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