Older users take over tablet market

The tablet PC and e-reader markets are swinging away from their traditional sales base of young men towards older consumers and women.
 
Fresh research by Nielsen reveals a 9% rise in the number of US tablet owners aged 55 years and older between 3Q10 and 2Q11, while the number aged 34 and under fell from 62% to 46% by the recent quarter. There was also a 5% rise in the number of users aged 45 to 54 years, and a 2% increase in those aged 35 to 44 over the same period.
 
The regular analysis also reveals that women now dominate the e-reader category, accounting for 61% of owners of the devices by end 2Q11 compared to 46% in 3Q10 and 56% in 1Q11. There is also a slow, but steady, rise in the number of women owning tablets, up from 39% in 3Q10 to 42% in 1Q11 and 43% in 2Q.
 
Smartphone ownership is evenly split between the genders, Nielsen states, while tablet ownership remains a typically male play despite the change in age group.

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.