In a fresh attempt to hold onto a large segment of its subscriber base, Orange has pulled together the major social networking sites into a single destination on the Orange World portal. The company said it had made the change to improve the user experience, having previously given its social networking partners standalone homes across its portal. The new service, which follows the completion of partnership agreements with MySpace, Facebook, Bebo and others, aggregates the popular functions of many of Europe's social networking sites onto one mobile web page so it is possible to view and make updates with one click. As such, users will be able to receive and send messages, upload photos and check status updates without having to browse individual URLs or log into separate sites.
Olaf Swantee, head of global mobile operations at Orange, said: "This service illustrates how Orange is aggregating digital content to simplify access to social networks from mobile devices. In the future, Orange will deliver digital entertainment across mobile, TV and broadband, giving consumers content not just where they want it, but how they want it."
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