Orange France goes quad-play to catch up

Having delivered lackluster financial performance in its home market, France Telecom Orange will look to rejuvenate growth with the launch this month of a quad-play service.

After the French regulatory authorities removed restrictions barring Orange France from cross-selling its services to existing customers, the company plans to bundle fixed-line, Internet, TV and mobile services for between €39.9 and €109.9 per month. The new "Orange Open" packages will require customers to sign a 12 or 24 month contract.

However, Orange is coming late to the quad-play market in France with Vivendi's SFR and Bouygues Telecom already offering similar services. What is more worrying for all three incumbent mobile operators is the impending entry of the country's fourth operator, Iliad, that has pledged to drive down prices and is sure to have a competitive quad-play offering when it launches its 3G service.

For more on this story:
- read Bloomberg

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