France Telecom is seeing rapid uptake on an Africa and Middle East mobile payment service, with user numbers quadrupling over the past 18 months.
Orange Money now has four million users in total, taking penetration to 14% of the telco’s customers in the region. The firm announced the figures while launching the payment service in Jordan and Mauritius, which takes coverage to ten of the 22 countries in the region it plans to deploy the service in.
Marc Rennard, Orange’s executive director for AMEA operations, says the service “plays an important role in driving growth in our activities in emerging markets,” and boosts subscriber loyalty.
The telco also notes that access to financial services and bill payment are the fastest growing services available on Orange Money, which also offers a money transfer option.