Orange sets €1b emerging markets target

Orange Business Services has set ambitious targets to boost cloud revenues to €500 million and sales in emerging markets to €1 billion by 2015, as part of a five-year strategy unveiled in July.
The division is also targeting sales of 10 million M2M SIM cards by 2015, and aims to become the world’s third largest provider of video conferencing services, EVP Vivek Badrinath revealed yesterday.
It will achieve the goals by positioning itself as a leading supplier of cloud services, service-focused infrastructure, collaborative solutions and communications, and through apps stores.
“We are guided by one key ambition: to become the leader for the integration of communication solutions for businesses in France and worldwide by 2015,” Badrinath said.
The EVP said the firm aims to consolidate its role as an IT infrastructure operator and make “telecoms and IT converge.”
Converged solutions will be offered to small and medium enterprises, and the firm will position itself as a partner for large French firms with a global presence – particularly those operating in emerging markets, where Orange will also seek to boost its own presence.
The goals are part of a five-year plan unveiled by France Telecom CEO Stephane Richard in July, which include making the firm more attentive to staff needs, improving customer experience, and shaking up its marketing strategies.
Richard also revealed the firm would seek acquisitions in emerging markets, as part of a previous pledge to double revenues from developing regions within five years.