Ovi Store sparks into life with 70% growth

Having been roundly slated since it was launched earlier this year, Nokia's Ovi Store would appear to be making headway following details that last month's downloads had increased by 70 per cent compared with September's.

According to Bill Perry, services marketing manager for Forum Nokia, there are more than 100 devices in 20 countries--with the N97 and the 5800 being the top devices--capable of accessing Ovi, with the average user downloading eight items.

Perry states that during the period from May until October of this year, the Ovi Store has hit these milestones:

  • Active users from more than 180 countries.
  • Developers from 65 countries are distributing content.
  • Eight countries today have local content, local language support and mobile billing: UK, Spain, France, Germany, Singapore, Australia, Italy and Russia. By the end of Q1 2010 there will be more than 20 countries.
  • Top 10 Ovi Store Markets by performance in alphabetic order: Egypt, Germany, India, Indonesia, Italy, Spain, Saudi Arabia, Thailand, Russia and UK.
  • In almost all of the top 10 Ovi Store countries, 5800 XpressMusic and N97 are the #1 and #2 devices for Ovi Store activity and consumer engagement.

According to Perry, the much criticised ‘redownload' facility is now working, and Ovi Store will be embedded on most new compatible Nokia devices including Symbian S60 and Series 40 from Q4 2009.

For more on this story:
Into Mobile

Related stories:
Ovi Store attracts criticism, not subscribers
Nokia tempts dealers with commission on Ovi Store sales
Sizing up the Ovi Store five months on
Nokia admits to Ovi Store integration issues

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