Ovum: Surge in data will see telcos change strategy

The ongoing surge in mobile data traffic will force operators to transform the way they conduct business, claims the market research firm Ovum. Given the growth in smartphones and tablets usage seen in 2010, it is perhaps predictable that telcos are having to review their mobile data strategy and look at how they can best deal with the rapid increase in traffic. Consequently, Ovum expects these service providers to start re-evaluating the business models and tariff strategies associated with high-speed data. According to Ovum, this is likely to be followed by innovative approaches to data service charging for users of smartphones and tablets. Further, Ovum believes that making the crucial 800 MHz and 2.6 GHz blocks of spectrum required for LTE-based mobile broadband services will be a top priority for those in the industry. Article