Ovum: Telecoms operators face churn challenge in next 12 months

Telecoms operators can be sure to keep only about half of their existing customer base over the next 12 months, according to a major global survey by Ovum. About a quarter of all users globally say they will definitely change providers, with another quarter indicating they may do so. The survey shows that the quality of the mobile broadband experience is the leading driver for mobile operator churn, with 37 per cent of consumers globally saying that they either have left, or plan to move to another provider, because of slow connection speeds. iPhone users are much more likely to churn than those with another phone, and mostly in order to find a provider with faster mobile network speeds. Article

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