Person-to-Person (P2P ) mobile messaging to reach US$106bn

Mobile messaging revenues are set for measured growth over the next five years, as market forces take effect. SMS, MMS, mobile email and IM traffic volumes will continue their inexorable rise, but the IP evolution is resulting in disruptive business models, increased competition from the Web and commoditisation of established services. According to a new report from Juniper Research, the move from per-transaction to per-month billing models incorporating up to unlimited data and messaging bundles will see total P2P revenues in Western and Eastern Europe post declines, balanced to some extent by a healthy rise in revenues in developing markets, plus growth in ad-funded tariffs. Meanwhile, Web-based communities continue to integrate new messaging mediums, which could well impact MNO revenues in the increasingly open mobile Web browsing environment. Article

 

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