Marketing to pre-paid customers poses a number of unique challenges, including higher marketing costs versus customer ARPU, limited or no registration details, and difficult to identify churn patterns.
Real-time charging is one of the systems best placed to cost-effectively address the challenges of marketing to pre-paid customers.
Discover:
- How real-time charging enables better pre-paid marketing
- New usage and recharge promotional use cases
- Recent innovations in pre-paid customer bundles