Over 11.4 million French consumers are now using their handsets to access the mobile Web once a week, according to an annual study conducted by WPP's media purchasing and Internet content subsidiary, GroupM. The usage represents a third of all French mobile customers compared to less than a quarter of subscribers a year ago.
Also of note, the number of French consumers who have access the mobile Web at least once had increased to 51 per cent, up from 40 per cent a year earlier.
Digging further into the data, GroupM said that mobile app ownership in France doubled over the past year, with users downloading (on average) 20.6 free apps and 3.2 pay apps. The top five app categories were media (17 per cent), weather and traffic (16 per cent), social networks (13 per cent), utility apps (11 per cent), with games and m-banking also being popular.
However, the most heavily accessed service was mobile video, which registered as the top activity with over 80 per cent of mobile Internet users, or 9.2 million subscribers. A full 37 percent of mobile Internet users said they watched mobile video at least once per weekly.
For more:
- see this Telecompaper article
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