British consumers are becoming increasingly aware of LTE services and are also interested in subscribing to the high-speed wireless services, according to a new report from Deloitte. Awareness is even higher among smartphone owners, with almost half (46 per cent) of the respondents saying that they are likely to choose an LTE phone as their next phone. More than one-third of the respondents said they were likely to choose an LTE phone when they replaced their current phone, a 20 per cent increase from 2012. The prospects for LTE services also look strong, with one in five UK respondents planning to upgrade to the service in the next 12 months, the report added. "The UK was the eighteenth country in EU28 to launch 4G, but it has enjoyed one of the most enthusiastic take-ups for the service in the region," said Ed Marsden, lead telecoms partner at Deloitte. "With the launch of 4G services and more 4G phones coming to market, 4G subscribers should number in the millions." Nonetheless, while LTE prospects are good, Wi-Fi remains the main type of connectivity in the UK and this trend in unlikely to change soon, the firm added. Two-thirds of UK smartphone owners (67 per cent) said Wi-Fi is the connectivity used most often on their smartphones, an increase from 58 per cent last year. Report