Mobile advertising growth in Europe is experiencing unprecedented growth, according to fresh data from InMobi, a mobile ad agency.
The company said in a new report that mobile ad impressions have increased by 46 per cent over the past three months, with InMobi recording nearly 15.5 billion impressions per quarter in Europe.
The data also highlighted that Apple's iPhone 4 remains the most popular device for mobile ad usage with a 7.2 per cent share, followed by Samsung's GT-i9000 with 4.9 per cent and HTC Desire S with 3.1 per cent. However, Google's Android platform now represents 33 per cent of all mobile ads in Europe, more than double that of Apple's iOS with 14.9 per cent.
Commenting on the implications for this dramatic increase in mobile ads, James Lamberti, InMobi's vice president of global research and marketing said: "Consumers have truly embraced mobile and we've seen a tremendous spike in mobile usage over the last quarter. The significant growth trend that we have measured quarter-on-quarter hasn't slowed down, highlighting the need to implement effective mobile advertising campaigns, especially in the run-up to Christmas."
- see this InMobi press release
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