Report: LTE operators look to new pricing strategies to boost mobile data revenues

Fierce competition between operators has enabled customers in Europe to take advantage of some of the lowest LTE data tariffs in the world, according to a new study by Wireless Intelligence. The findings show that LTE data costs €2 per GB on average in Europe, around half the global average of €3.95 per GB. There are now 38 live operators across 18 European markets, with 88 live cellular LTE operators worldwide by the end of the second quarter of 2012, according to the study. The most competitive LTE market in Europe is identified as Sweden, where all four of the country's mobile operators have launched the next-generation technology. A Swedish LTE data contract can cost as little as €0.51 per GB per month (at both Tele2 and 3 Sweden). By comparison, the best value 4G data tariff at the world's largest LTE operator, U.S. market-leader Verizon Wireless, works out to be €6.51 per GB. Release