Report: LTE subscribers more likely to watch mobile video than 3G users

Mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks, according to the latest Citrix Mobile Analytics Report based on data gathered from March to August. Those LTE-surfing subscribers are also viewing for longer: 76 per cent of Netflix viewers watch for more than five minutes when viewing over LTE, but only 65 per cent do so when watching over 3G. LTE subscribers are also watching higher resolution content. In terms of advertising, the report found that half of mobile data subscribers are served ads over the mobile network on a given day. The mix of ad types is changing rapidly, with a 20 per cent increase in mobile video ads since the beginning of 2014. Release

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