Report: Mobile commerce doubles in Europe among smartphone users

Mobile commerce usage nearly doubled in the five leading European markets (France, Germany, Italy, Spain and the UK), according to a new study conducted by the comScore MobiLens service. The report found that one in six smartphone users accessing online retail sites and apps on their device, with one in eight smartphone users in these top five countries actually completing a retail transaction on their phones. the report found that in May 2012, 16.6 per cent of smartphone users in the so-called EU 5 smartphone accessed online retail sites and apps, displaying an increase of 4.6 per cent in the past year. Release