Mobile phone usage will undergo a significant change by 2016 as Western consumers alter their behaviour, according to a new study from Analysys Mason. The market research firm claims that around 50 per cent of consumers' usage of mobile phones will be dedicated to voice or text-based communication by 2016, down from two-thirds in 2011. The report warns that this shift could impact operators that have focused heavily on network-centric strategies while neglecting consumer engagement. "Changes in how consumers use devices and networks will have a significant impact on operators' pricing strategies," Martin Scott, principal analyst at Analysys Mason and co-author of the report, said in a statement. "Mobile bundles tend to focus on voice and SMS services, but the shift in usage patterns will make the data element of contracts more important." Article