Report: SMS remains important source of revenue for operators

According to a recent IDC study, the mobile messaging market in Western Europe, which includes SMS, MMS, and MIM, will be worth in excess of $15 billion in 2010.

The IDC report said mobile messaging would continue to play a key role in the industry for many companies, not just mobile operators.

The report said each of the three services addressed in the study served a specific and different purpose, and operators had to find out how best to serve their target markets.

If not, they might lose out on any opportunities to third-party companies, the IDC report said.

For MMS alone, simple services such as MMS postcards and new ways of sharing such as MMS online photo albums, which operators were not doing enough to promote, could be of high value to users, the report said.

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