Superfast broadband is boosting online shopping in the UK, and could result in a £740 million (€927.5 million/$1.2 billion) increase in annual online spending once the rollout across Britain is completed. According to a survey carried out by the Centre for Economic and Business Research on behalf of Royal Mail, online shoppers across the UK have increased their annual spending by £225 million since taking up superfast broadband. This equates to an increase in spending of 3.1 per cent, or £23 a year, per superfast broadband user. The analysis also found that an additional £515 million could be added to online sales annually once the rollout reaches the target of between 90 and 95 per cent of the population by 2017. This would take the total increase in online shopping to £740 million each year. Report