Report: Tablets, not smartphones, squeezing PC web traffic

The share of website visits made via the PC is declining, largely because of traffic on tablets, according to a report from research firm Monetate. While tablets and smartphones are often lumped together under "mobile," Monetate says significant differences are emerging in how these devices are used, particularly for online shopping. Tablet users view an average of 11 pages per visit, which is much closer to the viewing habits of PC users (12 pages) than smartphone users (7 pages). Report (PDF)

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