Roaming deal first step for Everything Everywhere

The company formed through the merger of Orange and T-Mobile’s UK wireless units will begin offering roaming-style access to both networks from October 5.
 
Everything Everywhere said the move effectively gives customers the same roaming abilities as when abroad, and is the first major step towards improving services since the merger completed in May.
 
Subscribers are required to opt-in to the service via online registration, however the carrier said the roaming set-up would be automated during 2011, allowing the network to be switched during calls or data sessions.
 
“This is the first major consumer benefit of the merger,” Everything Everywhere boss Tom Alexander said. “Until now, the industry has been working in a single network environment. We have a vision of a ‘multinet’ world where the consumer will be able to access what they want, when they want.”
 
Alexander said the service has been made possible by interweaving Orange and T-Mobile’s cellular networks with WiFi and fixed-access technologies “to act as a super network.”
 
The merger of Orange and T-Mobile’s UK businesses created the country’s largest mobile operator, with a combined subscriber base of 30 million.
 
With integration efforts proceeding, the firm’s next step will be to deploy an LTE network, which it hopes to launch commercially during 2012, Reuters said.

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