Samsung yesterday took the lid off its bada smartphone platform, showing off both it and its SDK to a London crowd.
The first bada handsets will ship in the first half of 2010, Samsung revealed.
Bada will support multiple forms of interactivity, including flash control, web control, motion sensing, and vibration control, and spout Samsung's TouchWiz user interface, the company said.
But the Korean vendor didn't provide much more detail on the platform than when it was first announced.
The company said the launch would be accompanied by an app store, which will be available in an initial 50 countries.
To support the development of apps for the platform, Samsung has launched the Bada Developers Challenge, allocating a $2.7 million prize pool for winning developers as it seeks to lure them away from competing platforms such as Nokia's Ovi.